Connecting small business owners with their ecosystem
CEFOP listens to Europe's small and medium-sized businesses through the Baromètre des PME, and helps the brands that serve them understand what they need, then serve them better.
36 countries
22 million voices
Small businesses don't answer cold emails
They answer questions about their own work. Owners of SMEs get more offers than they can read, and most of those offers are written without asking them anything.
Research that small business owners actually answer
Short questionnaires, in their language, on subjects that matter to them, with the results sent back to everyone who took part. That is why they answer, and why the answers are worth reading.
How a sponsored study works
- Scope the questionYou bring what you need to know about the small businesses you serve.
- Design the questionnaire togetherWe turn your question into questions owners will answer.
- Field it to SME ownersWithin a wave of the Baromètre des PME, in their language.
- Deliver the resultsThe findings, and the introductions the owners asked for.
What changes for your brand
- Products built on answers, not on assumptions.
- Messages that sound like your customers.
- Conversations that start warm, because the owner asked for them.
What's in it for the owners
Ten minutes, a benchmark against their peers, the results of the study, and offers only from the brands they choose to hear from.
Sponsored, not steered
Sponsors choose the subject. They do not choose the answers. Every published result says who funded the study and how it was run: sample, dates, method.